Retail stores rely heavily on visually aesthetic interiors and exteriors. The simple truth is that potential customers will dismiss a retail store that appears neglected or uninviting; thus it is best to create an attractive look whether it be clean and classy, or vibrant and eye-popping. A store could have the greatest inventory, but if the exterior and interior do not reflect that quality, forget it—customers will go elsewhere.
Naturally, different retail spaces and stores require different aesthetics—a sampling of Wisconsin's stores will confirm this, of course. A store specializing in urban clothes, for example, will look fundamentally different from one that caters to children. Similarly, a gift store in Lake Geneva would desire a particular aesthetic look, while a computer retailer in Brookfield would desire another.
Retail stores have a wide range of possible appearances, so communication between the paint contractor and retail store owner is essential.
Many retailers in the Wind Lake, Elkhorn and Oconomowoc areas have turned to Lakeside Painting for their expertise in the field.
